✦ Use Cases

The work of a VP, running every day.

Orion is built for the people who own revenue outcomes. The same underlying idea runs through every use case: the inspection, coaching, and forecast work a senior sales leader does — applied to every deal, every rep, every week.

For the VP / Head of Sales

How do I get leverage on the 70% of my job that is inspection?

Orion runs pipeline inspection every day: which deals are real, which champions have gone quiet, which forecast commits are fragile, which reps are off-methodology. You walk into Monday already knowing where to spend your attention — instead of spending Friday finding out.

How do I get every rep selling like my top 20%?

Configure Orion on how your best reps handle discovery, pricing pushback, multi-threading, and champion enablement. Every rep now has that playbook live on every deal — not in a binder, not in training theater, at the exact moment they need it.

How do I get deal reviews that don't waste my Friday?

Orion auto-generates pre-review briefs per deal: where it stands, what the risk is, what the rep should commit to by next review. Your 1:1s stop being "status reports" and start being strategy.

How do I call the forecast with confidence?

Before the forecast meeting, Orion gives you its read on every open deal — commit, best case, or pipeline — with reasoning you can challenge. You arrive with an independent second opinion on the number, not just the rep's version.

For the AE / Closer

I'm 30 minutes from a call and the stakes are high. What do I do?

Paste the account, the contact, and what you know. Orion returns a tailored brief the way a senior manager would: what this persona cares about, likely objections, the specific discovery questions that separate signal from noise, and the exact next step to land.

My champion can't sell this upward. How do I help them?

Ask Orion for a champion deck built for their CFO or CIO, written in the language that committee responds to. It generates the business case, the risk section, and the objection-response appendix your champion was never going to build themselves.

For RevOps / Sales Enablement

How do I roll out a new methodology without killing productivity?

Encode MEDDPICC, Command of the Message, or your own custom methodology into Orion. Reps get coached inside their actual deal context — not in an LMS. Adoption happens because it's useful, not because it's mandatory. And because Orion enforces it on every deal, it actually sticks.

How do I make battle cards that reps actually use?

Don't make static battle cards. Configure Orion with your competitive positioning once; it surfaces the right counter-positioning, language, and proof points for the specific deal the rep is in — every time.

For the Founder-CEO Selling

I'm the best closer in my company but I can't be on every call.

Orion is the version of you running the management layer when you can't. Configure it on the narrative you use, the objections you handle differently, and the pricing levers you actually pull. Every deal gets your instincts applied — not just your framework.

I'm not ready to hire a VP Sales. What do I do?

Run Orion as the interim management layer. It inspects the pipeline, coaches the reps, calls the forecast, and enforces your playbook — the work a $300k VP would do — while you stay focused on product, fundraising, and the biggest deals.

I need to hire VP Sales. How do I systematize what I know first?

Use Orion as a forcing function. What you configure it to do is the playbook your next VP inherits. Several founders have used Orion to write the hiring scorecard for the leader they're searching for.

Pick one deal. Try Orion on it this week.

Most teams evaluate Orion the same way: take one real deal, paste in the context, and compare Orion's inspection and coaching to what your best sales leader would say. That comparison decides it.

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